Notes
- 
Is another word for advertising.
 - 
You have more control over the public who will see your content.
- Target ideal customers.
 
 - 
It is used to grow your campaign.
 - 
Reach a larger audience, not only your followers and the followers' followers.
 - 
Generally used to boost the best organic content.
 
Questions
- When paid social media is preferable over organic social media?
 
References
- James Gurd. Understanding the role of organic vs paid social media
 - Paige Cooper. Organic vs. Paid Social Media: How to Integrate Both into Your Strategy