Notes
- 
Is the way you post your content and let the platform distribute it organically.
- Your public share between them on their feeds.
 
 - 
You don't have control of your audience, but you expect that the people who will see your content is
- A percentage of your followers (your organic reach).
 - Your followers' followers, if your followers share your post.
 - People following any hashtags you use.
 
 - 
Is a good way to test if your content will have positive or negative feedback.
 - 
It is used to start your campaign.
 
Questions
- When organic social media is preferable over paid social media?
 
References
- James Gurd. Understanding the role of organic vs paid social media
 - Paige Cooper. Organic vs. Paid Social Media: How to Integrate Both into Your Strategy